Benchmarking Essay Example | Topics and Well Written Essays - 5000 words

Benchmarking - Essay Example The objective of this report is to highlight the methods that could give an exact idea of the performance of the companies and how well they use their resources. This report doesn’t consider just one perspective for the judgment of the company. Its discussion is on the basis of both the financial and non-financial factors of the company. Besides these market perception and working environment with the potential of and for the workforce have been discussed.in order to gain the complete perspective of the companies. In this report the two companies selected for the benchmarking or comparison are not only the leading companies in their industry but also on of the biggest companies overall in the global ranking. The report gives the detailed comparison of Apple and Microsoft complete analysis have been made in order to get a conclusion regarding the performance of both companies in comparison to each other. ... Apple and Microsoft have global presence and compete on international market. They both are technology based companies however they have diverse range of products and compete on different level for every market and product that they offer. Both companies almost compete in every sector of the industry as the nature, aspects and operations of their business are quite similar thus the competition is quite cut throat and is mostly regarding capturing the market share not only in the American market but on the global scale. Thus there financial data can be compared as both companies have same target market, business operations and market environment thus any difference can be associated to the non-financial factors of the company. Company Details Both the companies are technology based and compete almost in all of their product and market segments. They maintain their own stores, authorized dealers and online stores. The principle executive offices or the registered headquarters of both A pple and Microsoft along with their registered exchange, ticker symbol and logo are as follow: APPLE INC. 1 Infinite Loop Cupertino, California, USA Registered on â€Å"The NASDAQ stock market LLC† Ticker Symbol AAPL MICRODOFT CORPORATION One Microsoft Way Redmond, Washington, USA Registered on â€Å"The NASDAQ stock market LLC† Ticker symbol MSFT (Investing.money.msn.com, 2013) Company Background and Profile Apple Inc. Apple is a California corporation that was established in 1977 and today along with its subsidiaries design, manufactures and markets mobile communication devices, media devices, personal computers, portable digital music players and long